Keel.

Your financial keel. Debts, budget, net worth and a coach grounded in the classics of personal finance — powered by Apple Intelligence, private by design.

Private by architecture

• No account, no sign-up. Your data lives only on your device.
• The coach runs on your iPhone, or on Apple's Private Cloud Compute, which never stores your data. Keel has no servers of its own for your finances.
• No analytics, no trackers, no ads.

AI-supported, you decide

The coach cites its sources — from Benjamin Franklin to modern budgeting methods — and offers options, not orders.

Launching on the App Store soon.